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 <title>The Secrets of Retailing, Or: How to Beat Wal-Mart! - By Marc Joseph with Rusty Fischer</title>
 <link>http://secretsofretailing.com</link>
 <description>Our mission: To help the small businesses of the world stay afloat in a sea of big box stores.</description>
 <language>en</language>
<item>
 <title>Book Signing in Phoenix, AZ</title>
 <link>http://secretsofretailing.com/node/26</link>
 <description>&lt;a href=&quot;/node/26&quot;&gt;&lt;img src=&quot;http://secretsofretailing.com/system/files/images/booksigning-1.thumbnail.jpg&quot; alt=&quot;Book Signing in Phoenix, AZ&quot; title=&quot;Book Signing in Phoenix, AZ&quot;  class=&quot;image thumbnail&quot; width=&quot;100&quot; height=&quot;59&quot; /&gt;&lt;/a&gt;&lt;p&gt;Author, Marc Joseph signing his book for a fan at Barnes &amp;amp; Noble in Phoenix, AZ.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/26&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/26#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/6">Marc Joseph Book Signing Pics</category>
 <pubDate>Mon, 19 Sep 2005 19:27:00 -0600</pubDate>
 <dc:creator>Virginia</dc:creator>
 <guid isPermaLink="false">26 at http://secretsofretailing.com</guid>
</item>
<item>
 <title>Calendar of Events: March 8, 2005 - August 11, 2005</title>
 <link>http://secretsofretailing.com/node/18</link>
 <description>&lt;ul&gt;
&lt;li&gt;Internet Retailer – Website relaunch – March 8, 2005&lt;/li&gt;
&lt;li&gt;Kensei News and Information Service – Book – March 15, 2005&lt;/li&gt;
&lt;li&gt;MSNBC.com – St. Patrick’s Day – March 16, 2005&lt;/li&gt;
&lt;li&gt;Internet Retailer – Book – March 21, 2005&lt;/li&gt;
&lt;li&gt;Wholesale Source Magazine – Online Warehouses – March 2005&lt;/li&gt;
&lt;li&gt;Internet Retailer – New Headquarters – April 25, 2005&lt;/li&gt;
&lt;li&gt;AZ Republic – New Offices – May 3, 2005&lt;/li&gt;
&lt;li&gt;StartUp Nation – Radio Interview – June 2005&lt;/li&gt;
&lt;li&gt;Louisiana Life with Don Grody – Radio Interview – June 10, 2005&lt;/li&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/18&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/18#comment</comments>
 <pubDate>Tue, 16 Aug 2005 10:15:53 -0600</pubDate>
 <dc:creator>Virginia</dc:creator>
 <guid isPermaLink="false">18 at http://secretsofretailing.com</guid>
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<item>
 <title>Entrepreneurship Presentation at Changing Hands Store in Tucson</title>
 <link>http://secretsofretailing.com/node/17</link>
 <description>&lt;p&gt;&lt;b&gt;Retail Expert and Author of the Secrets of Retailing or How to Beat Wal-Mart to Lead Entrepreneurship Presentation at Border&#039;s Books in Park Place Mall in Tucson&lt;/b&gt;&lt;br&gt;&lt;br /&gt;
Marc Joseph to Discuss How Entrepreneurs Can Compete With Big Box Retailers; Lecture is Free, Open to the Public&lt;br&gt;&lt;br&gt;&lt;br /&gt;
PHOENIX, Aug. 15 /PRNewswire/ -- Retail expert and Author Marc Joseph will discuss how small business owners can compete against big box retailers when he presents and signs his new book The Secrets of Retailing or How to Beat Wal-Mart at the Borders Bookstore in Tucson, Arizona on Friday, August 26 at 7 p.m.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/17&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/17#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/2">Author Appearances</category>
 <pubDate>Tue, 16 Aug 2005 09:57:23 -0600</pubDate>
 <dc:creator>Virginia</dc:creator>
 <guid isPermaLink="false">17 at http://secretsofretailing.com</guid>
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 <title>West Valley View - August 5, 2005</title>
 <link>http://secretsofretailing.com/node/16</link>
 <description>&lt;p&gt;&lt;b&gt;Small retailers can triumph over ‘big box’ chains, author says&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Whenever a big box store announces plans to open a store in a new community, one common reaction to the news is that it will prove to be the kiss of death for the area’s small retailers.&lt;br&gt;&lt;br /&gt;
That doesn’t have to be true, Marc Joseph says. In fact, he believes small retailers can compete and win against the mega stores, and he outlines how they can do just that in his new book,&lt;i&gt;The Secrets of Retailing, or How to Beat Wal-Mart.&lt;/i&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Joseph, who lives in Scottsdale, isn’t just an author and retail expert. He also is president of DollarDays International, an Internet-based product wholesaler to small businesses and local distributors. His book is based on his own experiences in competing against, and being a supplier to, the big box store referenced in the title.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/16&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/16#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/4">Recommended Reading</category>
 <pubDate>Fri, 05 Aug 2005 17:37:44 -0600</pubDate>
 <dc:creator>Virginia</dc:creator>
 <guid isPermaLink="false">16 at http://secretsofretailing.com</guid>
</item>
<item>
 <title>Entrepreneurship Presentation at Changing Hands Store in Tempe</title>
 <link>http://secretsofretailing.com/node/15</link>
 <description>&lt;p&gt;&lt;b&gt;RETAIL EXPERT AND AUTHOR OF &lt;i&gt;THE SECRETS OF RETAILING OR HOW TO BEAT WAL-MART&lt;/i&gt; TO LEAD ENTREPRENEURSHIP PRESENTATION&lt;br /&gt;
AT CHANGING HANDS BOOK STORE IN TEMPE&lt;/b&gt;&lt;br&gt;&lt;br /&gt;
&lt;i&gt;Marc Joseph to Discuss How Entrepreneurs Can Compete With Big Box Retailers; Lecture is Free, Open to the Public&lt;/i&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p style=&quot;text-indent: 2em;&quot;&gt;&lt;b&gt;PHOENIX- 2 August, 2004&lt;/b&gt; – –Retail expert and Author Marc Joseph will discuss how small business owners can compete against big box retailers when he presents and signs his new book &lt;i&gt;The Secrets of Retailing or How to Beat Wal-Mart&lt;/i&gt; at the Changing Hands Bookstore in Tempe, Arizona on Thursday, August 11 at 7 p.m.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/15&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/15#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/2">Author Appearances</category>
 <pubDate>Tue, 02 Aug 2005 15:41:27 -0600</pubDate>
 <dc:creator>Virginia</dc:creator>
 <guid isPermaLink="false">15 at http://secretsofretailing.com</guid>
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<item>
 <title>August</title>
 <link>http://secretsofretailing.com/node/24</link>
 <description>&lt;ul&gt;
&lt;li&gt;Scottsdale Republic – Web Firm Betting on Mom and Pop Stores – August 1, 2005&lt;/li&gt;
&lt;li&gt;Scottsdale Republic - DollarDays.com Enjoying Salad Days – August 1, 2005&lt;/li&gt;
&lt;li&gt;Arizona Republic – Small Stuff is Big Business for DollarDays – August 2, 2005&lt;/li&gt;
&lt;li&gt;West Valley View- Small Retailers Can Triumph over Big Box Chains – August 5, 2005&lt;/li&gt;
&lt;li&gt;Patt McMann Show (KAZ.TV – Phoenix) – Television Interview – August 8, 2005&lt;/li&gt;
&lt;li&gt;On The Line with Rhonda Bellamy on WAAV- Radio Interview – August 9, 2005&lt;/li&gt;
&lt;li&gt;For the People with Chuck Harder – Talk Start Radio Network – August 10, 2005&lt;/li&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/24&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/24#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/9">2005</category>
 <pubDate>Sun, 31 Jul 2005 18:00:39 -0600</pubDate>
 <dc:creator>Ryan Grange</dc:creator>
 <guid isPermaLink="false">24 at http://secretsofretailing.com</guid>
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 <title>Upcoming Webinar with the book&#039;s author</title>
 <link>http://secretsofretailing.com/node/14</link>
 <description>&lt;p&gt;&lt;a href=&quot;http://www.startupnation.com/&quot;&gt;Startup Nation&lt;/a&gt; will be hosting a &lt;a href=&quot;http://www.startupnation.com/pages/webinars/OS_Secrets-of-Retailing.asp&quot;&gt;webinar with guest expert Marc Joseph&lt;/a&gt;, president of &lt;a href=&quot;http://www.dollardays.com/&quot;&gt;DollarDays International, LLC&lt;/a&gt; and the author of Secrets of Retailing, Or: How to Beat Wal-Mart.  Be sure to register for the event, to be held on Wednesday, August 3rd, 2005.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/14&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/14#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/2">Author Appearances</category>
 <pubDate>Fri, 22 Jul 2005 14:10:02 -0600</pubDate>
 <dc:creator>Ryan Grange</dc:creator>
 <guid isPermaLink="false">14 at http://secretsofretailing.com</guid>
</item>
<item>
 <title>July 25, 2005</title>
 <link>http://secretsofretailing.com/node/13</link>
 <description>&lt;p&gt;&lt;strong&gt;SURVEY REVEALS UNIQUE ITEMS AND COMPETITIVE PRICING HELPS SMALL RETAILERS COMPETE AGAINST&lt;br /&gt;
BIG BOX/CHAIN STORES&lt;/strong&gt;&lt;br&gt;&lt;br /&gt;
&lt;cite&gt;Survey Results from DollarDays.com Show the Entrepreneurial Spirit is Thriving in Small Businesses Across the Country; New Book Titled &lt;u&gt;The Secrets of Retailing: Or How to Beat Wal-Mart!&lt;/u&gt; Provides Competitive Advice to Small Retailers&lt;/cite&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;PHOENIX  July 25,  2005&lt;/strong&gt; – Small retail owners say carrying unique items, providing personalized customer service and competitive pricing helps them to compete against big box retailers such as Wal-Mart, Target, K-Mart, Kohl’s and others, according to survey results released today by DollarDays International. &lt;/p&gt;
&lt;p style=&quot;text-indent: 2em;&quot;&gt;DollarDays International is a premier Internet-based product wholesaler to small businesses and local distributors.  The poll was featured on www.DollarDays.com and in the company’s online newsletter.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/13&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/13#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/5">Press Releases</category>
 <pubDate>Tue, 19 Jul 2005 17:55:40 -0600</pubDate>
 <dc:creator>Virginia</dc:creator>
 <guid isPermaLink="false">13 at http://secretsofretailing.com</guid>
</item>
<item>
 <title>About the Book</title>
 <link>http://secretsofretailing.com/node/10</link>
 <description>&lt;div class=&quot;ctr bd vdktext bigtxt&quot;&gt;How to beat Wal-Mart!&lt;/div&gt;
&lt;p&gt;&quot;Even an old hand like me in the retail business learned something new chapter after chapter.&quot;  Raymond Zimmerman, CEO 99Cent Stuff, former President of Service Merchandise&lt;/p&gt;
&lt;p&gt;In &lt;span class=&quot;bd it&quot;&gt;Secrets of Retail&lt;/span&gt;, retailing expert Marc Joseph shares practical, &amp;quot;been there, done that&amp;quot; advice on everything from the psychology of buying to hiring employees to working successfully with vendors and promoters.&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bd it&quot;&gt;Secrets of Retail&lt;/span&gt; provides expert advice for independent retailers of all sizes, a step-by-step guide to competing against Wal-Mart and other major chains, and guidance on how to manage day-to-day operations (i.e. &amp;quot;retail detail&amp;quot;) easily and effectively to ensure profitability.&lt;/p&gt;
&lt;p&gt;
		&lt;span class=&quot;bd it&quot;&gt;Secrets of Retail&lt;/span&gt; covers all the nuts and bolts of setting up shop and building a successful retail business, including:&lt;/p&gt;
&lt;table&gt;
&lt;tr&gt;
&lt;td&gt;
&lt;ul class=&quot;bodytext&quot; style=&quot;margin-top: 0px; margin-bottom: 0px;&quot;&gt;
&lt;li&gt;Selecting a location&lt;/li&gt;
&lt;li&gt;Designing a floor plan&lt;/li&gt;
&lt;li&gt;Hiring employees&lt;/li&gt;
&lt;li&gt;Writing a business plan&lt;/li&gt;
&lt;/ul&gt;
&lt;/td&gt;
&lt;td class=&quot;vsep&quot;&gt;
&lt;pre&gt;          &lt;/pre&gt;&lt;/td&gt;
&lt;td&gt;
&lt;ul class=&quot;bodytext&quot; style=&quot;margin-top: 0px; margin-bottom: 0px;&quot;&gt;
&lt;li&gt;Pricing merchandise&lt;/li&gt;
&lt;li&gt;Marketing and sales&lt;/li&gt;
&lt;li&gt;Negotiating with vendors&lt;/li&gt;
&lt;li&gt;Exiting your business&lt;/li&gt;
&lt;/ul&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;/p&gt;
&lt;p&gt;For those thinking about starting a retail business, and those who just need a little help in building what they have, &lt;span class=&quot;bd it&quot;&gt;Secrets of Retail&lt;/span&gt; is the friendly, simple, effective, practical, and all-inclusive guide to success in the business.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/10&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/10#comment</comments>
 <pubDate>Mon, 18 Jul 2005 18:07:29 -0600</pubDate>
 <dc:creator>Ryan Grange</dc:creator>
 <guid isPermaLink="false">10 at http://secretsofretailing.com</guid>
</item>
<item>
 <title>March 15th, 2005</title>
 <link>http://secretsofretailing.com/node/7</link>
 <description>&lt;p&gt;&lt;strong&gt;AUTHOR SAYS SMALL RETAIL BUSINESSES CAN BEAT WAL-MART AND OTHER BIG BOX RETAILERS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;New Book, &lt;u&gt;The Secrets of Retailing or How to Beat Wal-Mart&lt;/u&gt;, Scheduled for Spring 2005 Publication Advises Small Retailers How to Compete Successfully Against Wal-Mart; Available Now for Pre-Publication Orders&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;PHOENIX –15 March, 2005&lt;/strong&gt; – Access to smaller quantities and unique products, more personalized customer service, and a controllable overhead are a few of the advantages that can help small retail businesses succeed in a big box retail climate. &lt;/p&gt;
&lt;p style=&quot;text-indent: 2em;&quot;&gt;A new book titled &lt;i&gt;The Secrets of Retailing Or How to Beat Wal-Mart&lt;/i&gt; (Silverback Books) by Marc Joseph, president and chief operating officer of DollarDays International, a premier Internet-based product wholesaler to small businesses and local distributors, details how small businesses can compete and even win against Wal-Mart and other giant retailers that come to their towns.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://secretsofretailing.com/node/7&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://secretsofretailing.com/node/7#comment</comments>
 <category domain="http://secretsofretailing.com/taxonomy/term/5">Press Releases</category>
 <pubDate>Mon, 18 Jul 2005 16:24:40 -0600</pubDate>
 <dc:creator>Virginia</dc:creator>
 <guid isPermaLink="false">7 at http://secretsofretailing.com</guid>
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