Retail Expert and Author of the Secrets of Retailing or How to Beat Wal-Mart to Lead Entrepreneurship Presentation at Border's Books in Park Place Mall in Tucson

Marc Joseph to Discuss How Entrepreneurs Can Compete With Big Box Retailers; Lecture is Free, Open to the Public


PHOENIX, Aug. 15 /PRNewswire/ -- Retail expert and Author Marc Joseph will discuss how small business owners can compete against big box retailers when he presents and signs his new book The Secrets of Retailing or How to Beat Wal-Mart at the Borders Bookstore in Tucson, Arizona on Friday, August 26 at 7 p.m.

Books will be available at the event for purchase and signing. Borders Books is located in the Park Place Mall at 5870 East Broadway Boulevard, Tucson, AZ 85711.

In The Secrets of Retailing or How to Beat Wal-Mart, Joseph details how small businesses can compete and even win against Wal-Mart and other giant retailers that move in to their towns. Additionally, Joseph provides expert advice to independent retailers on the nuts and bolts of starting a successful retail chain, from the psychology of buying merchandise and hiring employees to working successfully with vendors and promoters.

"This book is based on my first hand experience in competing against Wal-Mart and also being a supplier to Wal-Mart," Joseph said. "When readers complete this book, they will be armed with the information and motivation to not only survive and thrive in the shadow of Wal-Mart, but to go up against any chain store."

Joseph, who is president of DollarDays.com, the largest online wholesaler for small businesses and non-profit organizations, was inspired to write The Secrets of Retailing as a result of counseling hundreds of DollarDays customers, most of whom were small retailers worried about facing increased competition from newly-opened big-box retailers. Although many small retailers complain that big-box retailers like Wal-Mart lure customers with "loss leader" pricing on some merchandise, Joseph says small retailers can triumph in the long run.


About DollarDays International

DollarDays International is a premier online wholesaler that helps small businesses to compete against larger enterprises by offering more than 25,000 high-quality goods at prices close to those at which large chains purchase. A support system for entrepreneurs, DollarDays helps small stores to complete with big chains more closely on both selection and price. At www.dollardays.com, small storeowners can order their goods -- ranging from decorative items and clothing to personal care products and greeting cards -- as well as employ various proprietary technologies to instantly create seasonal departments and marketing materials. DollarDays sells its products by the case and many cases are of small quantities, which are preferred by small retailers. DollarDays International helps its customers to select those items, both seasonal and everyday, which sell quickly to promote both a higher inventory turn and better margins.