RETAIL EXPERT AND AUTHOR OF THE SECRETS OF RETAILING OR HOW TO BEAT WAL-MART TO LEAD ENTREPRENEURSHIP PRESENTATION
AT CHANGING HANDS BOOK STORE IN TEMPE

Marc Joseph to Discuss How Entrepreneurs Can Compete With Big Box Retailers; Lecture is Free, Open to the Public

PHOENIX- 2 August, 2004 – –Retail expert and Author Marc Joseph will discuss how small business owners can compete against big box retailers when he presents and signs his new book The Secrets of Retailing or How to Beat Wal-Mart at the Changing Hands Bookstore in Tempe, Arizona on Thursday, August 11 at 7 p.m.

Books will be available at the event for purchase and signing. Changing Hands Book Store is located at 6428 South McClintock Drive, Tempe AZ, 85282.

In The Secrets of Retailing Or How to Beat Wal-Mart, Joseph details how small businesses can compete and even win against Wal-Mart and other giant retailers that move in to their towns. Additionally, Joseph provides expert advice to independent retailers on the nuts and bolts of starting a successful retail chain, from the psychology of buying merchandise and hiring employees to working successfully with vendors and promoters.

“This book is based on my first hand experience in competing against Wal-Mart and also being a supplier to Wal-Mart,” Joseph said. “When readers complete this book, they will be armed with the information and motivation to not only survive and thrive in the shadow of Wal-Mart, but to go up against any chain store.”

Joseph, who is president of DollarDays.com, the largest online wholesaler for small businesses and non-profit organizations, was inspired to write The Secrets of Retailing as a result of counseling hundreds of DollarDays customers, most of whom were small retailers worried about facing increased competition from newly-opened big-box retailers. Although many small retailers complain that big-box retailers like Wal-Mart lure customers with “loss leader” pricing on some merchandise, Joseph says small retailers can triumph in the long run.